Gents,
What happens when two friends, since the 80’s, get together and unite their love for the silver screen and long for the days when Gentlemen were well groomed? A company that has raised the bar in the grooming industry is born. More specifically, JS Sloane is creating modern quality-grooming products that are nostalgic. I received a sample of their water-based Lightweight Pomade for review and I am impressed.
The aluminum can looks like something you would have expected to find in a barbershop in the 1940’s, thin and sleek with the label placed on the lid. The label is interesting because there is a dapper looking Gentleman in gold
. The paper label looks vintage and is not a cheap sticker. The words on the label read, “Keeps Hair Neat All Day”. The can contains 3.4 oz of pomade. JS Sloane has achieved a classic looking can and the label is authentic.
Opening the can is a surprise because most pomade companies use coloring in the product, but JS Sloane is clear. The consistency is very similar to Vaseline and feels very light. The fragrance of the pomade can best be described as “clean-masculine” smelling and does not have the typical almond, coconut, pineapple and Hawaiian scents. The fragrance is noticeable all day long and is not overpowering.
After scooping out some product I broke it down in my hand (rub between palms). I applied the product into damp hair and worked it in. I believed the product would not have a strong hold due to the “light” feel and the ease in which it worked through my hair. I began to style my hair, which is pretty thick and gets a bit wavy when long, and I was able 
to achieve a slick back and a business man’s (side part with slight pomp). The pomade worked easily and spread evenly throughout my hair without too much work.
The product dries to an astonishingly strong hold. I am impressed because it is their lightweight and they have a medium weight and heavy weight! JS Sloane claims the pomade “has a firm, but flexible feel and hold” and I agree 100% It may seem impossible to have hold and flexibility but their lab has nailed it. This product has a stronger hold than Suavecito and Layrite. The finish is semi-sheen and looks perfect! It washes out easily and cleanly.
Looking over the press kit JS Sloane provided it becomes apparent that they are ready to make a new path in the grooming industry with elegance and quality products. All of the materials have a classic look and are not recycled clichés. The packaging is designed for the modern gentleman. The product is great and will be one of the two pomades I use. It not only pays homage to vintage Hollywood but also redefines it for modern Gentlemen. Great job Joann and Smutty!
JS Sloane on Facebook
Mr. M
www.facebook.com/Gentlemens.Ave
LYB!
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