A Trip Down Memory Lane With American Razor Barber Shop

An eight year old boy and his father get ready to partake in a bi-weekly trip to the local barber american razor window for articleshop. As long as he can remember only one barber shop has cut his hair. This particular barber shop is located in a strip mall. As they approach the barber shop the sight of young and old sitting down patiently waiting for their turns as they watch sports on TV quickly floods the boys field of view. Upon entering the shop the sounds of laughter and muffled discussions fills the air. All the familiar smells and fragrances of musk and bay rum rushes into his nostrils as the father and son have a seat. Copies of Sports Illustrated and hunting magazines fill the shelves and it is the only time the young boy will have a chance to read these magazines. Suddenly his father signals the barber and the waiting begins.

Finally it is the young boys turn, as he gets up and looks around the barber shop he is fascinated by all the sports pennants hanging on the wood paneled walls. The only words that he is instructed to speak to the barber are, “please give me a trim and taper.” For the next 30 minutes the young boy sits on the same chair were young and old alike sit. Once american razor chairs up closethe haircut is complete and he has examined it through the handheld mirror the boy slowly rises from the chair and once again becomes an eight year old but his father has given him one more responsibility because he must pay the barber. Not only will he pay for the cut but he will also give the tip. Before he leaves the cash register the barber produces a bowl full of candy and the man-child quickly obliges and walks away completely content. 

Scenes such as these are played out all around the world and the setting may be different but barbering and life go hand-in-hand whether you’re young or old every man needs grooming. It seems like barbershops today are popping up on every corner and sometimes within a block or two of each other. Social media and superstar status have become the norm but in the college town of Fullerton, California one barbershop has been in business for over 50 years and its soul remains intact.American razor bruno spraying bottle

The shop is located  a few miles from California State University Fullerton and Fullerton College. The city has a large college population and many people are only passing through but the barber shop is a constant. During the last 50 years a few cosmetic changes have taken place but the original barber chairs remain. The wood paneled walls and the back bar got a face lift  but the shop layout and atmosphere is the same and the current owner has alot to do with that. Bruno Sanchez has been barbering since 1983 and took over the shop in 2011. Bruno is an old-fashion type of barber with the gift of gab. He may tell you stories that’ll make you question their validity but will be wholeheartedly entertaining. There is no sense of flare or “prima-donna-esque” tendencies. 

American razor closer view of whole shopAlthough Bruno may not have tens of thousands of followers on social media or possess any barber battle belts or trophies the shop is true to professional barbering. Make no mistake this is an old-fashion barber shop. What I mean by old-fashion is not a time warp or leap to another century because this shop is an original 1960’s men’s barber shop. We are talking pre-Beatles and pre-hippies! I cannot remember the last time I saw a shop in person or social media that had live plants. The colors just really pop and I am not sure if Bruno or anyone else realizes it but that is true 1800’s-early 1900’s barber decor. 

The name of the shop has changed to American Razor Barber Shop and is an institution where men can receive grooming services. A place that is not work or home american razor eaglebut is the magical third place where camaraderie and style are intertwined. 

This is my childhood barbershop where I remained a patron well into my teen years and as an adult I have been back a few times and sat in the same chair. I may be older and have a few more accomplishments under my belt but that barber chair is not concerned whether I am a child,  Mr. M, writer, publisher or a filmmaker because in that chair I am a patron. 

Walking into American Razor barber Shop floods my mind and senses with memories of being a child and the awe in which I viewed barbers. That reverence continues because barbering is sacred and vital in all communities. I am sure if anyone would have american razor bruno laughingmentioned barbering as a “game”, “hustle” or “brand” in this barber shop back in the day they would have been ridiculed and badgered.

I hope that barber shops, wherever they may be, will be encouraged to develop an institution that is built upon tradition and is conducted in a professional way because you never know who that child may grow up to be. Maybe a man who will one day write about you for his website and barber magazine. Never underestimate the influence of this ancient profession known as Barbering. Thank you for taking the trip down memory lane with me. 

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Stop! Drop! Roll! Logan Bros. Pomade Is Here

Gents,

In elementary school I was taught to “Stop! Drop! Roll!” in the event that I was on fire. Those easy commands were designed to put the fire out and in the case of Logan Bros. Pomade you may need to stop, drop and roll because they are on fire with their newly launched pomade.

Nowadays pomades are hitting the market almost every week. There is very little that separates each product because most use the white plastic double-wall jars with a colorful cliche filled label. The Logan Bros. own and operate a barber shop in Orange County, CA and have really thought outside the box with their new water-based pomade.Logan Bros Pomade on sink jar alone

First things first, this is a nickel plated steel jar! I am still blown away by the shine and classic styling. Not only does the jar contain great pomade but you can also reuse it or put it on the shelf. Either way it is durable metal that will age with grace. Sure they could have taken the easy way and used the plastic white container with a sticker on it but they went the extra mile and did something I have not seen before in the industry. The label has an old paper appearance with excellent fonts that compliment the classic jar.

Another forward thinking idea is the 3 oz size. It’s not less is more because the size of the jar is FAA carry on approved. That’s right you don’t need to scoop out your beloved 4+ oz pomade and put into a smaller container to take it on a plane because Logan Bros. has that covered.

The pomade is a translucent white, as opposed to solid white, with a citrus clean scent that is pleasant and not offensive. The real greatness of this pomade is that is designed for Logan Bros Pomade on sinkyour “hair health” by using Bladderwack extract that increases blood flow to the hair follicles, Chamomile extract, Grapefruit extract & Carrot extract that promote hair and scalp health. The hold is medium-heavy and can be re-combed. Don’t expect a helmet head with this pomade if you don’t want your hair to ever move use Aquanet!

All in all, I am extremely impressed with the Logan Bros. Pomade it’s a homerun! Everything from the nickel plated container, vintage inspired label and a pomade that is looking to the future. Make sure to pickup a can or dozen for your shop.

Mr. M
Founder/Editor
Psalm 22:26

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Trailer: East Meets West- Syndicate Barber Shop, South Korea and Japan

Checkout the trailer for our new film East Meets West: Syndicate Barber Shop, South Korea and Japan. We had a blast meeting these amazing international barbers . These fine Gents are also on the cover the Traditional Barber Journal vol. I, issue II.

Thank you Tim and Chris, owners of Syndicate Barber Shop in Long Beach, CA for once again opening your house to us.

Stay tuned for the full film.

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Building A Legacy Not A Fad

Gents,

Our good friend Toshiyuki Abe from Kawasaki, Japan is building a legacy that challengesabe and son 1 me to rethink my daily actions and their long term consequences. A little background on the Abe family, Toshiyuki is a first generation barber and his sons are second generation barbers (pictured right and bottom left)!

The importance of passing on family values and the ancient profession of barbering has been successful. People have been doing that for thousands of years and to see a prime example of that is admirable.

For generations barbers have passed on their profession without social media, “barber battles”, trophies, world-wide tours, or a “world-famous” title because there is a seriousness about life and the profession that has outlasted all fads. The lifestyle and work ethic supersedes the popular culture that reduces it to a “game” or “hustle”.

Screen Shot 2016-05-17 at 6.18.41 PMAs men we must think about our actions and the legacy we are creating because no one will live forever but our legacy will. Social media “likes” and viral postings will only last but a moment but the memory of who and what you are is timeless.

Building a legacy will take time and effort but the end result is well worth it. If not now, when?

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Time To Shine In Malaysia!

Gents,

Our good friend Jimmy from Shiner Gold Pomade sent us a special edition collaborationjimmy gonzo can can with Gonzo Original Supply from Malaysia. This can is highly sought after because Jimmy not only changed the graphics but also added a few special ingredients to an already fantastic pomade.

To compliment the new graphics the tin is gold! The fragrance has also been changed for this collaboration with the sweet smell of ginger and blood orange.

Snatch up a few cans while they last. Awesome collaboration Jimmy and Gonzo!

Mr. M

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Pomade Profile Episode 1: Shiner Gold Pomade

The pomade world is as diverse as the products but what separates the men from the Jimmy Pomade slide 3boys is reputation and product quality. One of the best examples of these traits is Jimmy Allen the creator and founder of Shiner Gold Pomade from Phoenix, Arizona.

We were fortunate to interview Jimmy at Syndicate Barber Shop in Long Beach, CA who graciously opened their doors to us. Great guys in a great shop.

syndicate picEnjoy the first episode of Pomade Profiles. If you would like to be featured in a future episode please email us GAFilms@GentlemensAvenue.com

Music by The Delta Bombers, “Wolf” http://www.thedeltabombers.com/

http://www.shinergold.com/

https://www.instagram.com/syndicatebarbershop/

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120 Years of Barbering the film: Update 1.0, “Foundation”

Folks,

Looking at old barber photographs is fascinating because you get to view moments in time that willvintage barber shop pic never be repeated in the ancient profession of barbering. Or does history repeat itself?

I enjoy writing and filming anything manly and barbering is a bastion for scoundrels and gentlemen alike. Whether the barber is 20 years old straight out of barber college or the 25 year veteran both have a tradition that stretches back several millennia.

Barbering can be best viewed as a continuum because the profession remains unbroken. So when I learned about an 89 and 75 year young barbers that work in some really cool shops my interest was peaked. Immediately the spark was ignited and I knew we should capture their lives in barbering on film to preserve this great profession.

Moreover, while filming I realized that these fine gentlemen have not only been shop owners but also fathers, husbands that have experienced success, war, addiction, loss,  the Great Barber Decline, 120 years film insta 2failure, revival, and life in barbering.

From their own words you will hear their unique and eventful stories that shaped them into the men they are today and their scared profession of barbering that gives them purpose every single day and keeps them young.

You will never view barbering the same again. Watch the trailer here.

 

Presented by GentlemensAvenue.com, Donnie Hawley, & Layrite

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Modern Renaissance Man Part II: Grooming Products

Gents,

Being a modern renaissance man not only requires a great haircut but also grooming products to create the desired style. In the first article we discussed the manly institution known as barber shops and the next vitruvian new design instalogical topic is grooming products. A few questions must be asked and answered to provide greater clarity on the multi-billion dollar industry. Yes, I said multi-billion.

The first myth or misconception is that all grooming products are the same and we declare that they are not. The working definition of “grooming products” for the focus of this article is, any and all products that are applied to men’s hair for styling purposes. The word hair is referring to facial hair also. The following distinctions can be applied to grooming products in general (minus the super rare exotic product).

bandido pomade instaOne major point of contention in the men’s grooming world is oil vs water based debate. There is folklore about oil based products that it will cause baldness due to the “reason” that it will clog your hair follicles and essentially kill it. Likewise, water based products with all the “chemicals” are also believed by some to cause baldness.

As far as we know there is no scientific basis for either of these claims but they are founded upon isolated and anecdotal data. For instance, someone may claim “my friend used product X and now he is bald therefore product X caused the baldness”. DISCLAIMER: IF you are using any grooming product and experience any unusual hair loss or irritation we recommend you stop using it and contact a doctor.

The organic/vegan/all-natural product category creates a whole new set of charlis beard oilconcerns. Instead of worrying about chemical damage and hair loss the issues have to do with performance. Many companies use essential oils and are parfum free so the fragrances are mint, pine or other strong natural aromas. These products will not hold your hair in place like “gel” or most water based pomades.

The chosen grooming product speaks about style and we are not necessarily referring to grooming. Men can be diehard and ardent about their grooming products regardless of other offerings. Some men choose their grooming products based upon the reputation of the  layrite cementfounders and they feel an association with them or possibly have met them. Coupled with the acceptable performance they will use the product the rest of their lives. The association with the companies that were first in the marketplace have a solid hold on the market.

Without a doubt as men continue to pay for a quality cut there will be a need for grooming products. Choosing them and finding what works best may be trial and error and you should speak with your barber about what he recommends. Being a modern renaissance man will require quality grooming products to achieve the desired style that compliment a great cut. Do not be fooled and believe that products create the hair style because your hair cut is the foundation.

Mr. M

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The Modern Renaissance Man part I: The Barber Shop

Gents,

The modern renaissance man is multi-faceted and contains many key components that vitruvian new design instawill be written about in subsequent articles. The first subject we will breach is men and barber shops.

If you really think about it mankind has needed to address grooming issues since the beginning of time. Whether it is shaving or getting a haircut men need to differentiate themselves from women. Grooming is interlocked with identity and self-expression.

While cultures may set the trends it is the barber that makes the grooming style possible. Not only is the barber shop a place were grooming needs are met but it is also a manly social club conducive to all things manly.

The barber and shop is a place of reverence and trust because men are transformed from a scroungy appearance to something they can take pride in. The fresh low taper or high cocksbarber instaand tight can give an extra boost of confidence.

The barber shop has always been a place were fish tales can be spun and lives can be shared. Until this point in history there wasn’t a threat of a Tweet or “post” going out that eluded to what was said. There should be no room for gossip or rumor mongers in a barber shop. The security and confidentiality of clients is paramount.

A barber’s job is not only to produce the best haircut possible but also be the best sounding board and interpreter of style. Although barbers may have “trophies” there is no perfect cut. I do not want the “fastest fade or taper” but instead prefer the best one possible.

The modern renaissance man must understand and appreciate the vital institution of the local barber shop. Not only is it a historical institution but also a manly tradition that must continue. After all, where else will you get a haircut? A salon?

Mr. M
Editor/Founder

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Win A Can Of The NEW Layrite Cement Pomade!

Gents,

The folks at Layrite sent us a few jars of their new Cement pomade. We are giving away 3 cans, 1 per winner. Contest ends May 31, 2015 9:00 pm PST. Multiple entries are accepted. You only have to do one thing!

To Enter:
1.  Share/Repost on Social Media (Facebook, Instagram, Twitter) and tag @Gentlemens_Ave  @Gentlemens.Avenue    #OfficialLayrite

Winners will be announced on social media June 1, 2015.

free layrite cement1

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