The LodgeCast: Unboxing The Bruery Craft Beer

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We decided to film the unboxing of a care package we received from The Bruery. In a future podcast we will have a review. Stay tuned.

Thank you Cambria and awesome Bruery team!

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Episode #000 “Pilot” vodcast

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Date filmed: 2/19/17
Duration: 57:29
Topics: Intro, update and The Bruery “White Chocolate” beer
Host: Mr. M founder/editor of GentlemensAvenue.com
Guest: Elias Kotsios
Location: Whittier, California

Make sure to download, subscribe and share our podcast!

Digiprove sealCopyright secured by Digiprove © 2017 Gentlemen's Avenue

Episode #000 “Pilot” podcast

 

Lodgecast logoDate filmed: 2/19/17
Duration: 57:29
Topics: Intro, update and The Bruery “White Chocolate” beer
Host: Mr. M founder/editor of GentlemensAvenue.com
Guest: Elias Kotsios
Location: Whittier, California

Make sure to download, subscribe and share our podcast!

 

Digiprove sealCopyright secured by Digiprove © 2017 Gentlemen's Avenue

The LodgeCast Podcast Teaser Clip Release!

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We are super excited to announce the launch of our podcast (audio that can be streamed or downloaded) and vodcast (video that can be streamed online)! We hope you enjoy this teaser!

The LodgeCast will feature broadcast radio style interviews with leading influencers, trend setters, icons, legends of society and culture. The topics that will be covered are not exclusive and will range from style, shoes, barbers, cigars, life, music, tattoos, craftsman, rockabilly, custom cars, hot rods, rat rods, lowriders, skaters, barber shop, filmmaker, indie, artists, mens grooming, product reviews, news, tips, how to’s and many more!

This is not a “men’s only” podcast because we are a “Gritty Podcast For All”. Not only do we have a podcast which is audio that can be downloaded or streamed but we also have a vodcast that can be streamed online on our website!

We are bringing our blog and magazines (The Avenue Men’s Magazine, Traditional Barber Journal, Traditional Tattoo Journal) and Films to life! Subscribe today and become a LodgeCaster!

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Revival of the Traditional Barber Shop Book Cover Release!

Folks,

In 2013 we started a book, the first of its kind, a modern traditional barber history that revival cover mockup 1 websitedocuments the revival as it happens. We figured why wait 15-20 years after the fact. Our goal is to document history as it is happening. Not only did we document the revival but also the founders and progenitors of the revival. The barber shops featured in the Southern California edition are influential in their communities and have a worldwide impact in the profession.

The delays have been numerous but we plan to have the book completed by the end of the year. A few delays; a photographer burned us for photos so we had to re-shoot, over 4,200 photos to sort through, selecting the right publisher, and life! Finding the right publisher proved to be a major obstacle. We sought out many publishers during the last few years but each had terms and conditions that we felt compromised the integrity of the book so we decided to do what we have done with all of our projects and that is to be independent and self publish. Another great benefit of self publishing is that we found one in the USA which is a major benefit. The drawback with these choices is a higher cost per unit. The big publishing corporations don’t make it easy for independents to publish their own books but nevertheless that’s exactly what we’re going to do.

We anticipate offering pre-orders and barbershops and companies may obtain the book at wholesale. The barbershops that participated in the book can purchase the book at cost. Our publisher offers volume discounts so that is what we’re aiming for. If we get enough pre-orders with considerable volume then we can place orders.

We thank everyone for your patience. Updates will be posted on social media and our website.

M


For all the barber shops that participated in the book you need to contact us ASAP to complete the interview if you haven’t already done so. Without your interview the book cannot be published and your history will not be told. I cannot stress this enough because the book is a modern traditional barber history we need you stories. Contact [email protected]

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Heritage Series Honors Mid-Century Barber Shop Kawasaki, Japan, limited exclusive design!

Gents,

As we start 2017 we wanted to kick it in the teeth and get it started by honoring a very tbj-midcentury-release-websitedear friend of mine from Kawasaki, Japan. Mr. Toshiyuki Abe established an amazing barber shop in 1996 and has been flourishing for 20 years.

Not only has Mr. Abe created a phenomenal traditional barber shop but both of his sons are also barbers! That’s right the Abe family tradition will carry on the ancient profession of barbering in Japan for the next generation.

Take a look at the gallery of photos that range from when the shop first opened to the present day. There is a deep respect for the profession and a legacy is being forged one cut at a time. Thank you for the support in Japan Mr. Toshi. You can read about his legacy in a previous article we published.

LIMITED TIME ONLY T-SHIRT!
to purchase t-shirt email [email protected]

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Has Sailor Jerry’s Dream Come True?

The other day as I was scrolling through my social media feed and I noticed an interesting screen-shot-2016-12-30-at-2-36-37-pm-copypattern of postings from around the world. They originated from Japan, the Netherlands, UK, Spain, North America, Canada, etc… and the one thing they share in common is the reverence for traditional Americana tattoo style.

As I sat there reflecting on this observation a conversation I had with Mr. Ed Hardy a few years ago came to mind in which he stated that Sailor Jerry envisioned  that traditional American tattoo style would one day develop and “match the Japanese style”. According to Mr. Hardy, “Jerry made that comment because Japanese tattooing was the most sophisticated visually and sailor-jerry-stachethematically in the world at that time and he and I and a (very) few others were on a crusade to realize the potential of the art in the West.” So that got me thinking and I began to wonder, had Sailor Jerry’s goal/dream come true? Has traditional Americana tattoo style risen to the level of intricacy and reverence of the Japanese?

Tattooing has been around for thousands of years and the oldest can be found on Ötzi, the European Tyrolean Iceman that dates to 3250 BC. In Japan the ancient art of tattooing can be traced to as early as 5,000 BC on clay figures that had their faces painted and carvings on their bodies. The Japanese tattoo style contained epic depictions of their history, mythology and folklore with coloring and designs that would adorn the human canvas. Their imagery was iconic an indelible throughout the world.

Sailor Jerry had an appreciation and fondness for the detailed work, coloring, designs and size of these epic suits that were tattooed upon the human body. But how would traditional Americana style ever elevate to the prominence of the Japanese style tattoo. sj-art-1Don’t forget Sailor Jerry died in 1973  and at that time it was unfathomable to think that traditional Americana tattoo style would ever rise to what it has become.

Today traditional Americana tattoo art is not exclusive to North America or the human canvas because it can be purchased on flash sheets, prints, T-shirt designs, skate decks, pillowcases and is also displayed in galleries and independent museums. The nostalgic style is virtually around the world and revered. The roots of the style can be credited to artist such as Bob Shaw, Bert Grimm, Paul Rogers, Cap Coleman, Owen Jensen, Ed Hardy and many more. A great example of modern Americana style is  Howlin’ Wolf, a tattooer for 20 years, “my earliest recollection of Americana or traditional art was the tattoos of old rockabilly or punk rockers I’d see either at shows, gigs or car shows.” His style hearkens back to Sailor Jerry but remains unique and that is rarity in the tattoo world, “Americana to me in an artistic hw-girlsense means lots of things, but mainly it’s pure and true nature, whether its patriotic, western or taboo” says Howlin’ Wolf. Following in the footsteps of traditional Americana tattoo masters has become a road that many are traveling and is a testament of the grandeur and legacy of the forefathers.

Tattoo culture was once marginalized but has spread around the world and the bold lines and timeless designs of traditional Americana have stood the test of time. Traditional Americana tattoo style is not only for military, ex-cons, or bikers and society has affirmed this style of art to its rightful place among other ancient revered styles of Polynesians and Japanese. Mr. Hardy says, “I never dreamed it would happen in my lifetime, Sailor Jerry would be stoked.”

You can find the definitive collection of Sailor Jerry books at Hardy Marks

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Old Duck Grooming Ltd. Release!

We are honored to announce the Old Duck Grooming Ltd. product line. Initially I created old-duck-coming-soon-viralskin care products for my family because I wanted to provide them with products that were truly all-natural; ZERO TOXINS and NO CHEMICALS. After shopping around I discovered that many companies use the word “all-natural” but still use chemicals. I realized I would have to create one from scratch. After countless hours researching and developing, that’s right no chemist or contractor manufacturers developed these products, I produced a few facial creams that blew us away.

I then decided to create a shave cream that would provide the most healing and smoothest shave available because shaving removes a layer of skin and in a sense causes trauma. The product I created was for personal use only but after a few friends tried it I sent samples out to many knowledgable barbers that provided positive reviews. They had never seen a product like this! I realized that this product must be released to the public. All the ingredients in the shave cream are of the highest grade and truly all natural, when possible therapeutic grade.

The Fresh Shave Cream has a hint of peppermint that revives all your senses and rejuvenates the mind. The Trail Shave Cream uses sandalwood to provide a warm musky scent.

None of our products will be produced on a mass scale and sitting for weeks in a warehouse. We are taking “handcrafted” back to its roots and raising the quality.

Our philosophy is to create the highest quality grooming products to promote hair and skin health. We only use all natural and purest ingredients. No chemicals and zero toxins, carefully handcrafted with pride in Whittier, California.

I hope that you join us in this journey. Contact us today for more information and samples.

[email protected]

Mr. M
Founder/Editor

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120 Years Of Barbering The Film, Japanese Edition! 2017 Release!

We are honored to announce that our groundbreaking film will be released in Japan with subtitles in 2017! Not only did we add subtitles to our film but we also translated the iconic film poster created by Howlin Wolf.

The film will be distributed in Japan by our good friend Masa. Be on the lookout early 2017 for this special release.

 

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Watch “Life Comes Full Circle” film for FREE!

To celebrate the birthday of Eric Webb (11/17) we created a promo code that will enable vimeo-ccbs-posteryou to watch the film for FREE (during 11/17/16-11/21/16). Make sure you click this link and use promo code HBD17.

Happy Birthday Eric!

 

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