The LodgeCast Unboxing & Review: Sterlingwear Commuter Coat

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Sterlingwear of Boston is an iconic coat manufacturer in the USA and produces the official peacoat for the U.S. Military since the 1960’s. This new coat is based on the 1800’s miner, cowboys, and workmen coats! Watch the video for more information. Thank you Sterlingwear for the support!

 

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The LodgeCast Podcast Teaser Clip Release!

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We are super excited to announce the launch of our podcast (audio that can be streamed or downloaded) and vodcast (video that can be streamed online)! We hope you enjoy this teaser!

The LodgeCast will feature broadcast radio style interviews with leading influencers, trend setters, icons, legends of society and culture. The topics that will be covered are not exclusive and will range from style, shoes, barbers, cigars, life, music, tattoos, craftsman, rockabilly, custom cars, hot rods, rat rods, lowriders, skaters, barber shop, filmmaker, indie, artists, mens grooming, product reviews, news, tips, how to’s and many more!

This is not a “men’s only” podcast because we are a “Gritty Podcast For All”. Not only do we have a podcast which is audio that can be downloaded or streamed but we also have a vodcast that can be streamed online on our website!

We are bringing our blog and magazines (The Avenue Men’s Magazine, Traditional Barber Journal, Traditional Tattoo Journal) and Films to life! Subscribe today and become a LodgeCaster!

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120 Years Of Barbering The Film, Japanese Edition! 2017 Release!

We are honored to announce that our groundbreaking film will be released in Japan with subtitles in 2017! Not only did we add subtitles to our film but we also translated the iconic film poster created by Howlin Wolf.

The film will be distributed in Japan by our good friend Masa. Be on the lookout early 2017 for this special release.

 

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A Trip Down Memory Lane With American Razor Barber Shop

An eight year old boy and his father get ready to partake in a bi-weekly trip to the local barber american razor window for articleshop. As long as he can remember only one barber shop has cut his hair. This particular barber shop is located in a strip mall. As they approach the barber shop the sight of young and old sitting down patiently waiting for their turns as they watch sports on TV quickly floods the boys field of view. Upon entering the shop the sounds of laughter and muffled discussions fills the air. All the familiar smells and fragrances of musk and bay rum rushes into his nostrils as the father and son have a seat. Copies of Sports Illustrated and hunting magazines fill the shelves and it is the only time the young boy will have a chance to read these magazines. Suddenly his father signals the barber and the waiting begins.

Finally it is the young boys turn, as he gets up and looks around the barber shop he is fascinated by all the sports pennants hanging on the wood paneled walls. The only words that he is instructed to speak to the barber are, “please give me a trim and taper.” For the next 30 minutes the young boy sits on the same chair were young and old alike sit. Once american razor chairs up closethe haircut is complete and he has examined it through the handheld mirror the boy slowly rises from the chair and once again becomes an eight year old but his father has given him one more responsibility because he must pay the barber. Not only will he pay for the cut but he will also give the tip. Before he leaves the cash register the barber produces a bowl full of candy and the man-child quickly obliges and walks away completely content. 

Scenes such as these are played out all around the world and the setting may be different but barbering and life go hand-in-hand whether you’re young or old every man needs grooming. It seems like barbershops today are popping up on every corner and sometimes within a block or two of each other. Social media and superstar status have become the norm but in the college town of Fullerton, California one barbershop has been in business for over 50 years and its soul remains intact.American razor bruno spraying bottle

The shop is located  a few miles from California State University Fullerton and Fullerton College. The city has a large college population and many people are only passing through but the barber shop is a constant. During the last 50 years a few cosmetic changes have taken place but the original barber chairs remain. The wood paneled walls and the back bar got a face lift  but the shop layout and atmosphere is the same and the current owner has alot to do with that. Bruno Sanchez has been barbering since 1983 and took over the shop in 2011. Bruno is an old-fashion type of barber with the gift of gab. He may tell you stories that’ll make you question their validity but will be wholeheartedly entertaining. There is no sense of flare or “prima-donna-esque” tendencies. 

American razor closer view of whole shopAlthough Bruno may not have tens of thousands of followers on social media or possess any barber battle belts or trophies the shop is true to professional barbering. Make no mistake this is an old-fashion barber shop. What I mean by old-fashion is not a time warp or leap to another century because this shop is an original 1960’s men’s barber shop. We are talking pre-Beatles and pre-hippies! I cannot remember the last time I saw a shop in person or social media that had live plants. The colors just really pop and I am not sure if Bruno or anyone else realizes it but that is true 1800’s-early 1900’s barber decor. 

The name of the shop has changed to American Razor Barber Shop and is an institution where men can receive grooming services. A place that is not work or home american razor eaglebut is the magical third place where camaraderie and style are intertwined. 

This is my childhood barbershop where I remained a patron well into my teen years and as an adult I have been back a few times and sat in the same chair. I may be older and have a few more accomplishments under my belt but that barber chair is not concerned whether I am a child,  Mr. M, writer, publisher or a filmmaker because in that chair I am a patron. 

Walking into American Razor barber Shop floods my mind and senses with memories of being a child and the awe in which I viewed barbers. That reverence continues because barbering is sacred and vital in all communities. I am sure if anyone would have american razor bruno laughingmentioned barbering as a “game”, “hustle” or “brand” in this barber shop back in the day they would have been ridiculed and badgered.

I hope that barber shops, wherever they may be, will be encouraged to develop an institution that is built upon tradition and is conducted in a professional way because you never know who that child may grow up to be. Maybe a man who will one day write about you for his website and barber magazine. Never underestimate the influence of this ancient profession known as Barbering. Thank you for taking the trip down memory lane with me. 

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Trailer: East Meets West- Syndicate Barber Shop, South Korea and Japan

Checkout the trailer for our new film East Meets West: Syndicate Barber Shop, South Korea and Japan. We had a blast meeting these amazing international barbers . These fine Gents are also on the cover the Traditional Barber Journal vol. I, issue II.

Thank you Tim and Chris, owners of Syndicate Barber Shop in Long Beach, CA for once again opening your house to us.

Stay tuned for the full film.

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“Real California: The Small Farm Town Barber”- GA Thanksgiving Film Festival 2015, 2nd selection

Folks,

The second selection for the GA Thanksgiving Film Festival 2015 is special because it is wild bills tff annoucnementone of the first films we ever shot and it also happens to be at one of our many favorite places to visit. This film is part of the Real California series that features artists, tattooers, barber, craftsman and unique folks throughout the great state of California who are making a difference in their communities and the world at large.

Wild Bill’s Barber Shop is located in Lindsay, CA and is a small farm town of 13,000 residents and surrounded by orchards, groves and mountains. This farm town has a depth that is a rarity these days and the folks are genuine.

Owner Rick Loftin named the shop after his father and is an homage to his character. The décor is real and not store bought which also gives a vintage but authentic nuance. From his grandmother’s old washing machine with washboard or his father’s leather jacket it is all part of who Rick is. Gotta love the Folsom Prison barber chairs!

A huge thank you to the Loftin’s whom I am proud to call our friend’s. Also to the fine folks of Lindsay that made us feel welcomed.

Note: Only one scene was stabilized but the rest is left untouched so as to give you the feeling of walking in the shop.

Stay tuned for the last selection in the GA Film Festival 2015! We hope you enjoy this film and please feel free to leave a comment.
www.GentlemensAvenue.com/TFF

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120 Years of Barbering the film: Update 1.0, “Foundation”

Folks,

Looking at old barber photographs is fascinating because you get to view moments in time that willvintage barber shop pic never be repeated in the ancient profession of barbering. Or does history repeat itself?

I enjoy writing and filming anything manly and barbering is a bastion for scoundrels and gentlemen alike. Whether the barber is 20 years old straight out of barber college or the 25 year veteran both have a tradition that stretches back several millennia.

Barbering can be best viewed as a continuum because the profession remains unbroken. So when I learned about an 89 and 75 year young barbers that work in some really cool shops my interest was peaked. Immediately the spark was ignited and I knew we should capture their lives in barbering on film to preserve this great profession.

Moreover, while filming I realized that these fine gentlemen have not only been shop owners but also fathers, husbands that have experienced success, war, addiction, loss,  the Great Barber Decline, 120 years film insta 2failure, revival, and life in barbering.

From their own words you will hear their unique and eventful stories that shaped them into the men they are today and their scared profession of barbering that gives them purpose every single day and keeps them young.

You will never view barbering the same again. Watch the trailer here.

 

Presented by GentlemensAvenue.com, Donnie Hawley, & Layrite

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Esperanza Vive 2015 FREE Promo Material!

Folks,

We have different printed materials for the Esperanza Vive Domestic Violence Awareness 2015 campaign. You can request FREE material by clicking here (while supplies last).

All FREE materials were made possible with the sponsorship of Shiner Gold Pomade, Hawleywood’s Barber Shop, Layrite, and Anchors Hair Co. Poster artwork by the amazingly talented Miss Lisa Del Toro.

We have posters and 8 x 10 photos with quotes from notable individuals regarding Domestic Violence! 
EV 15 insta announcement get promo

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