Tools Of Our Trade


Every craftsman employs tools to create marvelous products, goods and services. Our tools are necessary to create and forge a new path for modern men of tradition and distinction. The only tool that cannot be purchased is passion because that is from within.

pictured: Allen Edmonds Broadstreet shoes, Rode Videomic Pro, Panasonic GH4 camera, Rokinon 10mm lens, SLR Magic Hyperprime 25mm lens, Voigtlander 17.5mm lens, Anchors Hair Co. pomade, Shiner Gold pomade, 2 vintage straight razors. 

tools of GA

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Modern Renaissance Man Part II: Grooming Products


Being a modern renaissance man not only requires a great haircut but also grooming products to create the desired style. In the first article we discussed the manly institution known as barber shops and the next vitruvian new design instalogical topic is grooming products. A few questions must be asked and answered to provide greater clarity on the multi-billion dollar industry. Yes, I said multi-billion.

The first myth or misconception is that all grooming products are the same and we declare that they are not. The working definition of “grooming products” for the focus of this article is, any and all products that are applied to men’s hair for styling purposes. The word hair is referring to facial hair also. The following distinctions can be applied to grooming products in general (minus the super rare exotic product).

bandido pomade instaOne major point of contention in the men’s grooming world is oil vs water based debate. There is folklore about oil based products that it will cause baldness due to the “reason” that it will clog your hair follicles and essentially kill it. Likewise, water based products with all the “chemicals” are also believed by some to cause baldness.

As far as we know there is no scientific basis for either of these claims but they are founded upon isolated and anecdotal data. For instance, someone may claim “my friend used product X and now he is bald therefore product X caused the baldness”. DISCLAIMER: IF you are using any grooming product and experience any unusual hair loss or irritation we recommend you stop using it and contact a doctor.

The organic/vegan/all-natural product category creates a whole new set of charlis beard oilconcerns. Instead of worrying about chemical damage and hair loss the issues have to do with performance. Many companies use essential oils and are parfum free so the fragrances are mint, pine or other strong natural aromas. These products will not hold your hair in place like “gel” or most water based pomades.

The chosen grooming product speaks about style and we are not necessarily referring to grooming. Men can be diehard and ardent about their grooming products regardless of other offerings. Some men choose their grooming products based upon the reputation of the  layrite cementfounders and they feel an association with them or possibly have met them. Coupled with the acceptable performance they will use the product the rest of their lives. The association with the companies that were first in the marketplace have a solid hold on the market.

Without a doubt as men continue to pay for a quality cut there will be a need for grooming products. Choosing them and finding what works best may be trial and error and you should speak with your barber about what he recommends. Being a modern renaissance man will require quality grooming products to achieve the desired style that compliment a great cut. Do not be fooled and believe that products create the hair style because your hair cut is the foundation.

Mr. M

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Traditional Barber Shop Book Update 1.0


This book is two years in the making and we are happy to say that major progress is taking place. We are sorting through 1,000’s of photographs and editing which, if any of you know, is a labor of love but super exciting. Click here for book information.

The book will be the first of its kind 
– FIRST book to document modern traditional barber history
– FIRST book to document the revival of the traditional barber shop

Thank you for your patience and we anticipate a December 2015 release date.

desi revival viral insta

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The Avenue Men’s Magazine Summer/Fall 2015 Hard Copy Release!


We are pleased to release the double cover hard copy issue of The Avenue Men’s Magazine Summer/Fall 2015! Click here to purchase!

Summer Fall 2015 hard copy release insta


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