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We are super excited to announce the launch of our podcast (audio that can be streamed or downloaded) and vodcast (video that can be streamed online)! We hope you enjoy this teaser!

The LodgeCast will feature broadcast radio style interviews with leading influencers, trend setters, icons, legends of society and culture. The topics that will be covered are not exclusive and will range from style, shoes, barbers, cigars, life, music, tattoos, craftsman, rockabilly, custom cars, hot rods, rat rods, lowriders, skaters, barber shop, filmmaker, indie, artists, mens grooming, product reviews, news, tips, how to’s and many more!

This is not a “men’s only” podcast because we are a “Gritty Podcast For All”. Not only do we have a podcast which is audio that can be downloaded or streamed but we also have a vodcast that can be streamed online on our website!

We are bringing our blog and magazines (The Avenue Men’s Magazine, Traditional Barber Journal, Traditional Tattoo Journal) and Films to life! Subscribe today and become a LodgeCaster!

Folks,

In 2013 we started a book, the first of its kind, a modern traditional barber history that documents the revival as it happens. We figured why wait 15-20 years after the fact. Our goal is to document history as it is happening. Not only did we document the revival but also the founders and progenitors of the revival. The barber shops featured in the Southern California edition are influential in their communities and have a worldwide impact in the profession.

The delays have been numerous but we plan to have the book completed by the end of the year. A few delays; a photographer burned us for photos so we had to re-shoot, over 4,200 photos to sort through, selecting the right publisher, and life! Finding the right publisher proved to be a major obstacle. We sought out many publishers during the last few years but each had terms and conditions that we felt compromised the integrity of the book so we decided to do what we have done with all of our projects and that is to be independent and self publish. Another great benefit of self publishing is that we found one in the USA which is a major benefit. The drawback with these choices is a higher cost per unit. The big publishing corporations don’t make it easy for independents to publish their own books but nevertheless that’s exactly what we’re going to do.

We anticipate offering pre-orders and barbershops and companies may obtain the book at wholesale. The barbershops that participated in the book can purchase the book at cost. Our publisher offers volume discounts so that is what we’re aiming for. If we get enough pre-orders with considerable volume then we can place orders.

We thank everyone for your patience. Updates will be posted on social media and our website.

For all the barber shops that participated in the book you need to contact us ASAP to complete the interview if you haven’t already done so. Without your interview the book cannot be published and your history will not be told. I cannot stress this enough because the book is a modern traditional barber history we need you stories. Contact publishing@gentlemensavenue.com