Celebrate Our 2 Year Anniversary Of Being The Best Damn Men’s Website!

Gents,

On November 18, 2012 we published our first article about Opening Doors and since thenopening doors screen shot we have not only continued to write about Style, Grooming & Life but we also turned men’s publications right side up. We just celebrated our 1 year anniversary of The Avenue Men’s Magazine that contains no BS, no FLUFF!

Our websites first year produced alot of attention and we received a little over 1.2 million hits and this past year we increased to 1.5 million! It appears that individuals from all over the world enjoy our articles, features, reviews and FREE digital magazine.

We have written about everyone from world famous barbers Schorem Haarsnijder en gent_ave_coverBarbier from Rotterdam, Netherlands to barber legend and pomade pioneer Donnie Hawley to Reb Kennedy founder of Wild Records. We also enjoy writing about events, people and companies from all over the world.

We remain committed to being the best damn resource for men who seek authentic tradition and distinction. Being a gentle-man has nothing to do with ancestry or economic class but will always be rooted in the choices you make in life.

We are launching many projects in 2015 and look forward to a bright future of kicking ass and not even bothering to write their names! Stay tuned for the first ever modern history book about, The Revival Of The Traditional Barber Shop and the first ever Traditional Barber Journal.

More importantly we would like to thank you, our readers, who have not only liked and followed our endeavors but also shared our message and spread the gospel of manliness. Also a huge thanks to the people who have opened up their lives to us and the countless companies who have shared their products with our readers.

Mr. M
Founder/Editor

Digiprove sealCopyright secured by Digiprove © 2014 Gentlemen's Avenue

The First Ever Traditional Barber Journal!

Gents,

We are producing another FIRST ever, TRADITIONAL BARBER JOURNAL! It will be a scholarly work to preserve the great tradition known as barbering.

I will employ my Graduate School education to produce this special edition of The Avenue Men’s Magazine. No corners will be cut and only hard work and passion will fuel this journal.

If you are an experienced traditional barber who likes to write and/or take photos please contact us. Also, if you have suggestions about articles you would like to see featured please contact us
Publishing@GentlemensAvenue.com

traditional barber journal

Easier To Download The Avenue Men’s Magazine FREE Digital Version

We decided to simplify the FREE digital download by adding that feature on our website. The hard copy is still available for purchase by clicking here.gent_ave_cover

Inaugural Fall 2013 

Pomade stack cover burgandy lo resWinter 2014 updated cover hi res

Double Cover Winter 2014  

Digiprove sealCopyright secured by Digiprove © 2014 Gentlemen's Avenue

The Avenue Men’s Magazine Summer 2014 Cover Announcement

Friends!
We are pleased and honored to have two great covers for our Summer 2014 issue.

We have Vinny’s Barber Shop from Los Angeles, CA owned by Omar Romero a musician, producer, barber, father and husband!

The amazing, talented, passionate, original Quyen Dinh! She is not only a great original artist, tattooist but is also forging new and exciting paths. The future is bright and limitless.

The print magazine will be available to purchase and the
digital version will be FREE (PDF and IOS for Ipad) at
http://www.magcloud.com/user/gentlemensavenue

Summer 2014 cover announcement

Digiprove sealCopyright secured by Digiprove © 2014 Gentlemen's Avenue

The Avenue Men’s Magazine FREE Digital Copies!

We now have FREE digital copies available of The Avenue Men’s Magazine inaugural Fall 2013 issue featuring the Scumbag (Schorem) Barbers from the Netherlands! Also, great articles about custom made leather works, craft beer, tattoos and much more!

The magazine is gritty, classy, independent and attitude!

Click the image below to download, follow these directions!
1. Click “ADD TO DIGITAL LIBRARY” or it may say “BUY DIGITAL:FREE”
(ONLY THE DIGITAL COPY IS FREE)
2. You need to REGISTER on Magcloud to view on their reader, IOS for ipad, PDF
3. Then go to your account and click “MY DIGITAL LIBRARY”
4. Either select “DOWNLOAD PDF” or “READ NOW”

This is our gift to you!!!
Fall 2013 free inst announcement

Digiprove sealCopyright secured by Digiprove © 2014 Gentlemen's Avenue

Keeping The Barbering Tradition Alive, Schorem Haarsnijder en Barbier- The Avenue Men’s Magazine Fall 2013 Re-Release!

Editors Note: The complete article can be found in our inaugural The Avenue Men’s Magazine Fall 2013 issue. Click on the link below to purchase a hard or digital copy. 

Schorem crew black and whiteDuring the 1960’s and 70’s the Netherlands was heavily influenced by the Rolling Stones and the Beatles music, style and fashion. Young men wanted the Stones or Beatles look but many barbershops could not create it so they went to salons for haircuts and barbershops were becoming irrelevant. The music, fashion and style influence was so great the craft of barbering was beginning to disappear.

Two Gentlemen, Bertus and Leen are keeping the craft of barbering alive in the Netherlands and fueling an international revival.

Bertus was one of the last students at a barber school that offered training in Gentlemen haircuts. Sadly, the schools in the Netherlands only have unisex training where men learn perms and hair coloring.

Bertus and Leen, the Scumfathers, each have 22 years of experience barbering. In 2011 they decided to open a barbershop and according to Bertus, “we really wanted to 04-Daan_Schorem smaller versionopen a shop for men only as an answer to all the unisex shops where men are forced to sit next to women with thousands of foils in their hair, getting a haircut by some sixteen year old girl fresh out of beauty school with no experience with men’s hair.” The barbershop is called Schorem Haarsnijder en Barbier located in Rotterdam, Netherlands. The word “Schorem” means Scumbag.

I was amazed to learn there are no appointments at the shop, Gentlemen, you will have to sit and wait your turn. You might be wondering what if a superstar or billionaire came in would they let them cut to the front? But according to Bertus, “we never take appointments, not even if your the emperor of China, we think one of the main reasons guys go to a barbershop is to escape from their every day routine and chat with their peers.” The shop is also “woman-free” because they want Gentlemen to be themselves without having to change their attitudes, jokes or personalities…..

Click here to purchase button

Digiprove sealCopyright secured by Digiprove © 2014 Gentlemen's Avenue

Updated Gentlemen’s Avenue 2013 Year End Review Video

We updated the video and added the amazing Rhythm Shakers, Flipsville for the soundtrack….enjoy! Used with their permission, Thanks Victor!

https://www.facebook.com/TheRhythmShakers

We must thank all our followers and supporters for the success! Without you there would be no GA!

 Check out and subscribe to our Youtube Channel

http://www.youtube.com/channel/UCeUGQ0Fo4im85dcOO3glgwg

Mr. M
www.GentlemensAvenue.com
www.facebook.com/Gentlemens.Ave
www.instagram.com/Gentlemens_Ave

Digiprove sealCopyright secured by Digiprove © 2014 Gentlemen's Avenue

GA 2013 Year End Review

Do you want to win FREE SHINER GOLD POMADE for 1 year (12 cans)??? Shiner Gold cans store

If so check out our contest on Facebook to enter. Contest ends 1/10/14/ @ 8:00 pm PST, multiple entries are accepted.

www.facebook.com/Gentlemens.Avenue

www.facebook.com/Gentlemens.Ave

We are excited to share a little video we made recapping the achievements that you have made possible! THANK YOU FOR MAKING IT POSSIBLE!!!

 

Digiprove sealCopyright secured by Digiprove © 2013 Gentlemen's Avenue

The Craft Of Straight Razor Shaving, Schorem Haarsnijder En Barbier Part II

Gentlemen,

The importance of shaving can be traced all the way back to the Pharaohs of Egypt where archeologist have discovered copper and gold razors in their tombs. The razors were placed in the Pharaoh’s tomb to make sure they would be well groomed in the afterlife (sometimes their barbers were also buried with them!). Shaving is one thing that all Gentlemen will have to address, either grow a beard or shave. The craft of straight razor shaving has changed very little in the last few centuries and quality barbers are continuing the tradition.

Master Barber Bertus of Schorem Haarsnijder En Barbier in Rotterdam, Netherlands is well versed in the craft of straight razor shaving and teamed up with Gentlemen’s Avenue to produce this article. The founders of Schorem, Bertus and Leen, are Master Barbers and each have 22 years of experience.

The shop in Rotterdam has a French art deco mirror case that is an absolute eye catcher and dates back to 1890 (image on left). According to Bertus, “We found it in an antique store in Belgium and fell in love right away; all hand crafted drawers, marble plates and a 100 year old mirror in perfect condition.” The mirror case was made for a barbershop in 1890 and found a home at Schorem. The mirror case is not only decorative but serves a function because it stores clients’ shavers.

Schorem not only offers world-class haircuts but also two types of straight razor shaves, “original” and “normal”. The original is done with a shaver that belongs to the client and can stored in the mirror case.  The normal shave is done with replaceable blades or shavettes.

An essential tool for straight razor shaving is a double-sided strop that has a leather and canvas side. The leather side is used to sharpen the straight razor and the canvas side warms up the blade and removes microscopic imperfections. The strop is used before the shave begins and once during the shave.

The towels used by Schorem prepare the patron and skin for shaving and creates a memorable experience. The hot towels serve two functions: 1) soften the hair, 2) open the pores so the hair follicles will “swell” and stick out more. The hot towels are prepped in hot water with a few drops of lavender to relax the patron. Preparing the skin starts with a hot towel followed by massaging some pre-shave into the beard. Hot lather is then applied with a badger brush and held in the right hand and the left hand is placed behind the barbers back to keep it dry. Another hot towel is applied to the patron with additional hot lather. Finally, the barber prepares to shave by adding talc to his hands.

To get the closest shave possible without damaging the skin requires a two-part process. The first shave is done with the 14-step method and each stroke follows the grain of the facial hair. Using the 14-step method allows the barber to remain on one point so both the patron and fellow barbers will always know where they are in the shave.

Once the 14 steps have been completed the face is re-lathered with a badger brush but now the shaving strokes are slightly against the grain.  Schorem does not attempt a BBS (baby butt smooth) but comes as close as possible without causing trauma to the skin. The last hot towel is applied and a final check is performed before massaging after-shave balm into the skin. A cold towel is applied to close the pores, which causes the hair follicles to retreat into the skin, and to clean the face. The cold towels contain a few drops of mint to awaken the senses. The final step is to apply a little after-shave and talcum powder. The shave is now complete and the patron receives a quick shoulder and neck treatment with the Oster massager and a splash of aftershave on the neck. The tonics and aftershaves are kept in the freezer for that extra tingling feel.

A straight razor shave produces the best shave possible and gives you time to relax and enjoy something that Pharaohs, Roman Emperors and working class Gentlemen have prized. The methods used by Schorem may not be the same as your local barber but the key is to embrace the craft of straight razor shaving. Not all barbershops have a mirror case that is 123 years old but with proper training they can perform the craft of straight razor shaving and provide customers with quality grooming services and continue a barbering tradition.

Photos of Schorem courtesy of Jelle Mollema

Master Barber Bertus, Schorem Haarsnijder En Barbier Rotterdam, Netherlands     www.facebook.com/Schorem    www.SchoremBarbier.nl

Mr. M

www.facebook.com/Gentlemens.Ave

LYRMBGB!

 

Digiprove sealCopyright secured by Digiprove © 2013 Gentlemen's Avenue

What Is The Difference Between History and Tradition?

Gentlemen,

Recently I met with my old professor and mentor for a cup of coffee that lasted over 5 hours. We stayed much longer than either of us anticipated discussing family, life and the future. During our conversation he pulled out a pocketknife that had a wood grain handle and began to talk about it. He told me “I really wanted this knife because it belongs to my father (90 years strong).” The knife is worn and over sharpened but he looked at it as if he had seen a precious piece of cutlery for the first time and said, “this is a banana knife and people in the packing house need it to make sure they have the right tool for the job.” His family owns one of the oldest grower/packing houses in central California (96 years).  I quietly thought, a Gentleman with a PH.D that carries his father’s pocketknife around, “you are a badass!” The knife is not a showpiece and he uses it often, noticeable in the wear, but it is a rich part of his tradition. Tradition is often confused with history and they are worlds apart.

History is the past and exists in events, memories and stories. Maybe you sit around with family/friends and the stories typically beginning with, “When I was younger we used to…” or “I remember…” At times there is distance and disconnect with the facts and genuine feelings can be associated with the memories. History is at the mercy of being able to recall the details with accuracy and often times family members or friends say, “No, it happened like this…” The saying, history is HIS-Story has some element of truth.

Tradition may begin in history but instead of being a memory it exists in the present. The origin of the word “tradition” comes from the Latin tradere, trans=across + dare=give (Macbook dictionary). The root word means to pass along beliefs and customs. Tradition can be created and developed during the present and continue into the future. In other words, tradition is active compared to history that is inactive. The tradition can be as simple as cooking breakfast for your loved ones every Sunday morning, playing poker two times a month with a group of friends or caring for your elderly parents. Either way, it is a repeated behavior based in your beliefs.

The only way history can be transformed into a tradition is by creating and teaching in the present. It can be something that you learned as a child and no longer practice and by taking action you create tradition. I have never heard anyone speak fondly of letting traditions die out and those that are established and rekindled can live on.

We at Gentlemen’s Avenue believe that part of being a Gentleman is being able to teach and create traditions with friends, family and the community because only then can we tradere, “pass along”, beliefs and customs to others. We believe in tradition so strongly that our motto is “Modern Men of Tradition & Distinction”. Everyone has different traditions, whether it is going to a traditional barber that practices the craft of barbering for a quality cut or preserving your fathers pocketknife. It is important to create and teach traditions to younger generations your children, nieces/nephews or apprentices.

Photo Courtesy of Master Barber Bertus with Jens (Father & Son)

www.schorembarbier.nl/

www.facebook.com/Schorem

Mr. M

www.facebook.com/Gentlemens.Ave

Modern Men of Tradition & Distinction

LYRMBGB!

 

 

Digiprove sealCopyright secured by Digiprove © 2013 Gentlemen's Avenue