A few weeks ago we received a care package from the fine folks at The Bruery and we are happy to review the 2017 Or Xata beer. Thank you Cambria and awesome Bruery team for producing another great beer!
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After enjoying a few high quality craft beers from The Bruery we decided to keep the bottles on our kitchen counter. After a few days Mrs. M decided the bottles would be amazing vases, so here they are.
A simple and creative idea that will liven up any room! Yes, you will have to sacrifice and drink some amazing craft beer to have the empty bottle (750 ml bottle)…Salud!
We now have FREE digital copies available of The Avenue Men’s Magazine inaugural Fall 2013 issue featuring the Scumbag (Schorem) Barbers from the Netherlands! Also, great articles about custom made leather works, craft beer, tattoos and much more!
The magazine is gritty, classy, independent and attitude!
Click the image below to download, follow these directions!
1. Click “ADD TO DIGITAL LIBRARY” or it may say “BUY DIGITAL:FREE”
(ONLY THE DIGITAL COPY IS FREE)
2. You need to REGISTER on Magcloud to view on their reader, IOS for ipad, PDF
3. Then go to your account and click “MY DIGITAL LIBRARY”
4. Either select “DOWNLOAD PDF” or “READ NOW”
The NCAA has March Madness but GA will have a Wild March. We have been busy writing and scheduling articles. Many thanks to those who have participated and the companies who continually support our efforts to educate Modern Men of Tradition and Distinction about Style, Grooming & Life. A big thank you to our main giveaway sponsor Shiner Gold Pomade www.facebook.com/shiner.gold.3
Our format this month will be slightly different as we celebrate with Reb Kennedy (www.gentlemensavenue.com/reb-kennedy) and the Wild Records Family on the premiere of the documentary Los Wild Ones at the South By South West (SXSW) Film Festival on March 11, 2013. Every Wednesday during March we will profile one Wild Artist and have giveaways, courtesy of Wild Records. We also have an article with the filmmaker Elise Salomon that will appear this month, so stay tuned!
There will also be an article about one of our favorite topics, barbers and grooming!
Several interviews have been completed and more are in the works with top-notch barbers from all over the world.
Previously we wrote about crafted beer with The Bruery (www.gentlemensavenue.com/the-bruery) but now we will explore another beverage, so stay tuned!
To kickoff Wild March we are going to write about a world-class crooner who is bringing new life to timeless music, another must read article.
This month will be busy and Wild!
On January 16, 1920 the world for beer craftsman in the United States changed with the 18th Amendment to the Constitution known as Prohibition and the effects are still lingering today. The effort to ban alcohol consumption in the United States did not start over night and began in the late 1800’s with the temperance movement and by 1916 half of the country already prohibited alcohol coupled with the Volstead Act of 1919, alcohol became illegal and breweries closed. Once prohibition was repealed in 1933 many of the brewers did not come back and only a few reopened. The period of ordinary flavorless tasting beer was born and quality-crafted beer was destined for extinction.
So what happens when a Gentleman pursuing a law degree begins to craft quality beer? A craft beer company named the Bruery is born (combined Brewery and family name Rue). Ironically it was the law that almost killed craft beer and Patrick Rue a first year law student along with his brother Chris began to revive a tradition, quality crafted beer.
The Bruery is located in Placentia, CA and houses the brewery and a tasting room where the discerning Gentleman can come and have a few or more than a few quality crafted beers. You will not find any of the “Big Company” generic flavor beers, nothing that resembles Budweiser, Coors, Miller or any of the smaller labels they may own. The Big Companies have one focus to sell as much beer as possible.
The Bruery is focused on Ales and according to Benjamin Weiss, Director of Marketing for The Bruery “Ales run the gamut from stouts to IPA’s to lambics to browns. We like to play with our beer and get a lot of flavor, so ales are the way to go.” One thing The Bruery is not lacking is flavor and you may have a moment of “this tastes strange” (unfamiliar) because the Big Company generic Lager has desensitized our taste. What you experience at The Bruery is full of flavor with dynamic ingredients and only by exploring will you enjoy old world craft beer from a modern Bruery. When it comes to ingredients The Bruery is aggressive in creating a quality craft beer, “We’re influenced by all of the flavors, smells, experiences and cultures around us.”
The Bruery is reminiscent of old world beer crafting because many of the traditional methods are used. For one, the beers are not pasteurized, “We keep our beers alive. Many of our beers are cellarable for anywhere from 1-20 years and having live yeast in the bottle is what will help those beers mature with time” Weiss says. Also, the bottled beer is naturally carbonated “this is the more natural and historical way of doing things. While we do experiment and we do have to force carbonate some of our higher alcohol beers, we like to adhere to tradition when possible. Again, this natural carbonation and addition of yeast to the bottles allows the beer to develop with age.” No-pasteurization and naturally occurring carbonation was not enough to create high quality craft beer because The Bruery also ages the beer! The process of barrel aging is timely and expensive but The Bruery dedicates approximately 50%of the production to oak barrel aging compared to most brewers that age less than 2% of their production. Currently The Bruery has a warehouse with 3,000 oak barrels.
The best way to explore the quality-crafted beer from The Bruery is by purchasing a flight (pictured right) in which you can mix and match several different beers and taste each one, just think a sampler tray. If you have no clue what to ask for let the friendly and knowledgeable tasting room servers prepare a flight based on your preferences. One note of caution, not all beers are year round so take note of what you like and find out what collection it belongs to; year round, seasonal, special, special draft. My favorite is Saison Rue described as “Belgian/French style farmhouse ale brewed from rye 8.5% abv” which thankfully is year round! The tasting room is open to the public, tours are also available and food trucks are stationed outside. A great way to really explore the beer is by joining one of The Bruery societies.
It took a few decades to prohibit alcohol and craft beer never made it back into the mainstream. In order to enjoy quality craft beer knowledge and exploration will be required. Many other craft brewers across the United States are making the journey in the marketplace. The Bruery is on a path with old world beers in mind and defining what quality crafted beer should be ahead. At last count The Bruery is available in 20 states and in Eastern Europe. You can always stop by The Bruery to enjoy, explore and experience quality crafted beer.
Gentlemen of Tradition and Distinction have long enjoyed beer and only through quality and innovation can the beer craft remain relevant and progressive. A hearty CHEERS to the men and women of The Bruery!