The Avenue Men’s Magazine Winter 2014 Digital Version is now FREE!

We now have FREE digital copies available of The Avenue Men’s Magazine Winter 2014 issue featuring a double cover; Movember and The Booming Pomade Industry! Also, many more great articles for men from all walks of life!

The magazine is gritty, classy, independent and attitude!

Click the image below to download & follow these directions!
1. Click “ADD TO DIGITAL LIBRARY” or it may say “BUY DIGITAL:FREE”
(ONLY THE DIGITAL COPY IS FREE)
2. You need to REGISTER on Magcloud to view on their reader, IOS for ipad, PDF

3. Then go to your account and click “MY DIGITAL LIBRARY”
4. Either select “DOWNLOAD PDF” or “READ NOW”

This is our gift to you!!!

winter 2014 free digital

Digiprove sealCopyright secured by Digiprove © 2014 Gentlemen's Avenue

Keeping The Barbering Tradition Alive, Schorem Haarsnijder en Barbier- The Avenue Men’s Magazine Fall 2013 Re-Release!

Editors Note: The complete article can be found in our inaugural The Avenue Men’s Magazine Fall 2013 issue. Click on the link below to purchase a hard or digital copy. 

Schorem crew black and whiteDuring the 1960’s and 70’s the Netherlands was heavily influenced by the Rolling Stones and the Beatles music, style and fashion. Young men wanted the Stones or Beatles look but many barbershops could not create it so they went to salons for haircuts and barbershops were becoming irrelevant. The music, fashion and style influence was so great the craft of barbering was beginning to disappear.

Two Gentlemen, Bertus and Leen are keeping the craft of barbering alive in the Netherlands and fueling an international revival.

Bertus was one of the last students at a barber school that offered training in Gentlemen haircuts. Sadly, the schools in the Netherlands only have unisex training where men learn perms and hair coloring.

Bertus and Leen, the Scumfathers, each have 22 years of experience barbering. In 2011 they decided to open a barbershop and according to Bertus, “we really wanted to 04-Daan_Schorem smaller versionopen a shop for men only as an answer to all the unisex shops where men are forced to sit next to women with thousands of foils in their hair, getting a haircut by some sixteen year old girl fresh out of beauty school with no experience with men’s hair.” The barbershop is called Schorem Haarsnijder en Barbier located in Rotterdam, Netherlands. The word “Schorem” means Scumbag.

I was amazed to learn there are no appointments at the shop, Gentlemen, you will have to sit and wait your turn. You might be wondering what if a superstar or billionaire came in would they let them cut to the front? But according to Bertus, “we never take appointments, not even if your the emperor of China, we think one of the main reasons guys go to a barbershop is to escape from their every day routine and chat with their peers.” The shop is also “woman-free” because they want Gentlemen to be themselves without having to change their attitudes, jokes or personalities…..

Click here to purchase button

Digiprove sealCopyright secured by Digiprove © 2014 Gentlemen's Avenue

140 Year Old Bourbon

Editors Note: Our friend Forrest Cokely, a trusted source on the world of Spirits, has written another piece for our website. Previously he wrote an article called Scotch 101 (https://gentlemensavenue.com/scotch/) that educates the novice and expert alike. So on this cold winter day, may you find warmth with a nice glass of Cyrus Noble Bourbon that wont break the bank and has a historic presence in the market place.     Mr. M

Cyrus Noble is born in Kentucky, aged there initially after being distilled in small batches from the traditional mash bill / recipe that dates back over 140 years. After it has fully become Bourbon, Cyrus Noble is sent to San Francisco to finish the aging and it rests until it is matured to perfection to proudly carry the historic family name.

The aromas of this whiskey begin at toffee, apricots stewed with brown sugar, shaved baking chocolate, vanilla, roasted nuts, spice and a myriad of lavish oak minutiae. The scents begin to reveal the key to this whiskey—equilibrium; the moment you start to focus Cyrus-Noble-Bottleon one smell, you are attracted to another.

The flavor starts by demonstrating the aromas building to include candied ginger, cinnamon and nutmeg while never challenging the fruit notes and creamy vanilla sweetness. The finish is a simple, pleasant reminder of the supple spice, treacle, vanilla and creamy caramel that drifts, leaving you with a distinct desire to have another taste. Cyrus Noble is soft, excellently drinkable whiskey; it is smooth and easy from the first sniff to the last sip and everywhere in between!

When George Dewey was notified of his promotion to Admiral of the United States Navy- the first and only in the history of the United States to hold that rank- he grabbed two glasses and a bottle of Cyrus Noble to toast his achievement. It seems to be a gentlemanly thing to do.

Try this neat, with a splash of water, on ice or in a classic spirit forward cocktail.

Forrest Cokely

https://www.facebook.com/forrest.cokely

Digiprove sealCopyright secured by Digiprove © 2013 Gentlemen's Avenue

Scotchology 101

Gents,

Modern Gentlemen are enjoying and re-discovering Scotch, so we thought it would be fitting to write an introductory course about this great Spirit. According to W.C. Fields, “the best thing for a case of nerves is a case of Scotch”. With that endorsement we set out on a quest to calm the nerves with the knowledgeable Gentlemen from Hi-Times Wine Cellars in Costa Mesa, CA (Forrest Cokely & Tobin Sharp). This will be our first article published in a Q & A format.

– What is Scotch?
Well the simple answer is: Whisky that is made in Scotland.
There are five specific and very different categories:

Blended Scotch WhiskyEasily the best selling of all the varieties, it is a blend of one or more Single Malt Scotch Whiskies with one or more Single Grain Scotch Whiskies that is crafted to a particular flavor profile designated by each brand and carried out by Master Blenders.

Single Malt Scotch Whisky: This is the second most popular style and the one everyone likes to obsess about. Scotch Whisky is produced at a single distillery from the mash, to the fermentation, to the batch distillation in pot stills using only water and malted barley. This seems like a good time to interject that all Scotch whisky must be aged in oak barrels for at least three years before it even can be called Scotch whisky. If there is any age statement on a bottle of Scotch whisky it must reflect the age of the youngest whisky in that product. So if you see a bottle of Glenfiddich 12 you are assured that ‘the youngest’ whisky in that bottle is 12 years old.

Single Grain Scotch WhiskyGrowing in notoriety, Single Grain Scotch Whisky is distilled at a single distillery but may involve other malted or unmalted whole grains and utilize varied still types.

Blended Malt Scotch WhiskyThis is the latest name to describe a blend of two or more Single Malt Scotch Whiskies from different distilleries. It has also been called “vatted malt” or “pure malt.”

Blended Grain Scotch WhiskyThis is fairly hard to find, but it is a blend of two or more Single Grain Scotch Whiskies from different distilleries.

– Does Scotch go by another name (layman terms?)?

Whisky, Blend, Single Malt, (The word whisky (or whiskey) is an anglicisation of the Gaelic word uisce|uisge meaning water. Distilled alcohol was known in Latin as aqua vitae = “water of life”. This was translated to Gaelic as Irish: uisce beatha and Scottish Gaelic: uisge beatha = “lively water” or “water of life”. Early forms of the word in English included uskebeaghe (1581), usquebaugh (1610), usquebath (1621), usquebae (1715).

– How is Whisky different than other types of alcohol?

It is distilled from grains and water to a proof that does not completely strip away the flavor of the original grain and it must be aged in oak.

– What is the process for making Scotch?
This is a fairly intricate question that has a myriad of facets, but I will try to simply outline the process focusing on Single Malt. First step is the barley is tricked into thinking it spring by steeping it in warm water until it begins to sprout. This process creates an enzyme called amylase which converts the difficult to access starches into easily accessed sugars. Then the sprouting is stopped by heating up the barley, a mash of the malted barley is made and yeast is thrown in to begin fermentation. After fermentation the ‘beer’ is distilled, at least twice in a pot still and the ‘heart’ of the distillate is set to age in oak.

– What are traditional drinks made with Scotch?

Well there are a few, but some popular ones are: Rob Roy, Rusty Nail, Scotch & Soda, Blood & Sand, Godfather, Bobby Burns, Whisky Mac, etcetera…

– What is important in choosing Scotch? year? brand? region? etc…

Personal preference should be the only governance in choosing.

My coworker Tobin Sharp, had this to add: “Though it is a good idea to sample a variety of whiskies from the various regions to see what tickles the palate, i.e., Highland Speyside against Islay, Lowlands, Skye, Orkney, etc. We’re also seeing many interesting choices in oak barrels used to age whisky in, from traditional sherry and bourbon to rum and wine casks, which influence the outcome of the whiskies in nose and palate.

– Give me recommendations for: Entry level, intermediate, Moving up the ladder, and I just got married and want to celebrate like money is not an obstacle!

These would vary DRAMATICALLY according to personal preferrence, so I usually do this on a “person-to-person” level.

My coworker Tobin Sharp, also had this to add: “Another place where sampling comes into play… 50ml bottles or whisky tastings are a good option. I tend to recommend Highland Speyside malts as a starting point with more northern distilleries and Islay whiskies for the  intermediate to ‘beyond’ range, with longer-aged whiskies certainly going ‘beyond’ in price, although there are some lesser-known aged whiskies that are quite a good deal when compared to their more ‘popular’ liquid brethren. You have to start somewhere so I don’t shy away from the more well-known brands, whiskies that imbibers will find at most bars around the globe, as a home base.”

– Any notable historical figures champion Scotch?

Too numerous to mention, but here are a few: George Bernard Shaw (pictured left), Humphrey Bogart, Robert Burns, Ernest Hemingway, James Boswell, Sir Winston Churchill, George Burns, Jon Bon Jovi, Johnny Carson, William Faulkner, W.C. Fields, Sir Alexander Fleming, Ava Gardner, Horace Hutchinson, Horace Hutchinson, Joe E. Lewis, Sir Robert Bruce Lockhart, Igor Stravinsky …etc., etc. this could go one and on. Here to wrap it up is a great quote from Igor Stravinsky: “My God, so much I like to drink Scotch that sometimes I think my name is Igor Stra-whiskey.”

– What resources do you offer Scotch drinkers?

Well other than amazing selection and great prices, there are several experts to give the “person-to- person” level of assistance empowering you by your preferrences, your budget and your unique needs.

My coworker Tobin Sharp, also had this to add: “We also offer a monthly newsletter with one to two pages of spirits reviews– Scotch is fairly well represented throughout the year– and it’s written by our man Forrest! These reviews tend to find a home in our regular spirits sections on our website.

www.hitimewine.net
www.facebook.com/pages/Hi-Time-Wine-Cellars/113101598768106
www.facebook.com/forrest.cokely
www.adrinkwithforrest.blogspot.com/

Mr. M

www.facebook.com/Gentlemens.Ave

LYMLRMBGB! 

 

Digiprove sealCopyright secured by Digiprove © 2013 Gentlemen's Avenue

JS Sloane Giveaway!

We have a great giveaway from our friends at JS Sloane! www.facebook.com/JSSloaneCo

Here is the Gentlemen’s Gift Box provided by JS Sloane! Read the review about their amazing Lightweight Pomade, www.gentlemensavenue.com/js-sloane-lightweight

Prize Contains: 1-Deep Cleansing Shampoo, 1-Heavyweight Brilliantine, 1-Lightweight Pomade, 1-7″ JS Sloane Dresser Comb. Plus, 1-Icons Men’s Style Book by Josh Sims, 1-Antiqued Brown Leather Journal w/ JS Sloane Pen.

How To Enter:

Start: Go to our Facebook, enter for each time it was posted!

www.facebook.com/Gentlemens.Avenue

www.facebook.com/Gentlemens.Ave

To enter the raffle you MUST DO BOTH:

1 )LIKE the post about JS Sloane on our Facebook.

2) SHARE the post about JS Sloane on YOUR Facebook

Multiple entries are accepted

Contest ends: 5/7/13 @ 8:00 PM PST

Winner announced on Facebook: 5/8/13

Mr. M

www.facebook.com/Gentlemens.Ave

LYMLRMBGB!

Digiprove sealCopyright secured by Digiprove © 2013 Gentlemen's Avenue

We Had An Amazingly Wild March!!!

We want to thank all the people, bands and companies that gave us amazing stories! 137,000+ hits on our website for March 2013!!
Wild Records, Reb Kennedy, Shiner Gold, Waldorf Barbershop & Shaving Saloon, Brian HursonOC Hurricanes/Hurricanes, Dusty Chance, The Rhythm Shakers, Gizzelle Andrea Becerra, Joy Ride Vintage, Elise Salomon, Frank Barajas.

Help Spread the WORD! Stay Tuned for many great articles and giveaways.

Mr. M

www.facebook.com/Gentlemens.Ave

LYB!

Digiprove sealCopyright secured by Digiprove © 2013 Gentlemen's Avenue