Gents,

Recently Donnie Hawley traveled to Brazil for Fashion Week and to launch Layrite. Not only did he take his cowboy boots, luggage, product, promo materials but also The Avenue Men’s Magazine and not just one copy but a boat load (pictured right)! I began to wonder how a barber from Southern California could travel around the world and impact several industries and inspiring others along the way.

In a day and age where social media dominates and validates “popularity” it almost seems impossible to build a world-wide business the old-fashion way, one interaction at time. Keep in mind, when Donnie started there was no Instagram, Facebook, Twitter or any other social media. No one was able to “share” “like” or “tweet” about him but his name is known worldwide for a style of barbering that revolutionized the world of traditional barbering.  Yes, other tattooed barbers existed but none would achieve the level of success and notoriety of Donnie.

Donnie’s travels began in 2004 and have taken him and his barbering tradition to Spain, Germany, Japan (pictured below with Mid-Century Barber Shop), Ireland, UK, Australia, Canada, Brazil, and Holland to name a few. People the world over have welcomed him and the traditional barber style that is distinctly Hawlewoods.

Before barbering became popular, there was Donnie Hawley. Before there were more pomades than you can shake a stick to, there was Layrite. It may be hard to believe that barbers didn’t always have tattoos and not every shop looked like a 1940’s time capsule but barber history does in fact reflect that truth.

From all the interaction I have had with barbers and men from around the world it is obvious that men’s style and barbering has benefited tremendously from Donnie and Layrite. Every relationship was built the old-fashion way, one handshake and visit at a time.

Mr. M

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